Fact: three out of every five book trailers aren’t so good. While that number may startle you, I’m starting to think publishers are maybe starting to wise up to that fact, and that’s why they’re thinking of new and more clever ways to promote their books. One example would be Penguin getting Zadie Smith to read specific parts of NW that correspond with parts of a map. A much smarter (and I’m guessing more economical for the publishers) way of engaging readers rather than making them listen to some guy read about living in the Carveresque post-post apocalyptic future while a video featuring the writer’s 11-year-old son’s crude animation that has nothing to do with the story plays.

The next trick should be switching up the U.S. cover of NW with the much better looking U.K. one (above).

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