Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
1 comment
Tommy was my dearest and oldest friend.
We grew up together in Forest Hills Queens New York.
I went to Stephen A Halsey Jr High and Forest Hills High school with him.
He got me to pick up the bass guitar and enter into the crazy world of rock music.
We played in several bands together (Triad & Butch) here in NYC over the late 60’s and early 70’s.
We built and managed Performance Studios in NYC, a recording/rehearsal studio the Ramones started in. I worked with him when he was in the Ramones and well after he left.
He had an advanced musical foresight, well ahead of the times in forming and being part of the Ramones. He was a great musician on the guitar, then the drums, later on the mandolin, banjo, fiddle and many more instruments. His musical expanse bridged from Punk to Indie Bluegrass.
I mourn the passing of the last of the original Ramones, my friend and a true musical visionary.
Monte A. Melnick