My New Year resolution was to stop buying Moleskines because I’m not a Rockefeller or Rothschild —  I can’t afford to drop $22 bucks to scribble my chicken scratch notes onto paper. 

I should probably just cough up a few dollars for a big yellow legal pad to jot my thoughts on, but there’s something so attractive about the Field Notes brand that gets me buying a couple of notebooks a month from them.

A Continuous Lean posted a video documenting the inspiration behind the brand.

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